How Email Marketing Helps To Grow Your Business

Email marketing is nothing but getting your message across to your existing and potential customers through email messages; these are usually sent regularly, and also called email newsletters. You can promote your products, inform customers about special deals, new products, sales, offers, and more, and also provide valuable information on the use and maintenance of products.

Here is how it can help your business to grow:

1. Convert more visitors

As an entrepreneur it’s natural you want a website; but don’t expect people to come just because you built it. And even if people do visit your site, they must buy from you, for you to actually benefit from the website. With an email list, you have the means to contact people and educate them about your company, brand, values, products, and nurture long term relationships with them. When such people want to buy, they will naturally come to you, rather than your competitor.

2. Grow your audience

Regardless of whether you have a website or not, you can engage with your target audience through email marketing, and even grow your audience. If you have a physical store, or conduct or attend conferences and events for networking, you can use these events to add to your email list. You can share updates with your customers through email; for this you can use an app that lets you create forms for people to sign up, or physically collect email addresses from customers as they checkout. You can also have a landing page which contains details of your business, along with a form for signing up. This will allow you to have an online presence where people can find you.

3. Create brand awareness

If anyone sees content they like, they are highly likely to share it with friends and family – even more so, if they think, it has something of value to those who read or listen to it. If you deliver valuable content through email, your email newsletters can also be shareable content. You could even include a CTA button that tells your readers to forward the mail. This can help you increase your reach beyond your visitors and customers.

4. Increase traffic to your website

When you send regular emails to your subscribers, it’s a good practice to include a CTA button; these can be to send them to your website, forward the email, or to any other useful page. Your subscribers are already interested in what you have to say – so use your newsletters to send links that will take them to your site. Of course, for this you will need to keep creating relevant, useful and freshy content that they will want to engage with.

5. Boost sales

This is the most obvious one; and though it may be one of the oldest methods of publicizing new products or offers on products, it is highly effective still. One big reason is that over 90% of people check email every single day, some multiple times in a day. Make sure your subject line is eye-catching and emphasize urgency by mentioning how low stocks are or how less the time the offer will remain.

Checklist For Making The Site Images SEO Friendly

Images are crucial for SEO; if you do a bit of research yourself, you will find that Google ranks sites with at least one image, higher than sites with no images at all.
Images make your content more visually appealing, and you can explain your concept more easily. Users are also more likely to share content that has quality images; Google search engines can also better understand what you’re conveying by matching it with the images on your site. All these factors help to rank your site higher in Google, and you can get more qualified traffic to your site.

Here’s a checklist to follow to ensure that your images are optimized for search engine bots:

Did you Optimize the Image Filename?
An image filename must be informative and describe the image precisely, and in the least number of words possible.
E.g: instead of IMG123.jpg, redjumper-neck-closeup.jpg (clearly describes the image, no confusion)

Did you optimize the file size of the Image?
As a rule, the lesser the bytes the image file takes, the better. Large files load slowly and may negatively impact user experience.
Use image optimization tools like Pixelmator or imageoptim to adjust file size without compromising on quality.

Are your images responsive?
WordPress now offers native support for responsive images; meaning, when you upload an image into WordPress, it automatically creates many images in different sizes; it will serve the image size to a user depending on their device.
You can also implement responsive images using CSS. Responsive images results in smaller file sizes and lower bandwidth use.

Did you optimize the Image Alt text?
Search engine bots need ALT text to understand what your image is; it is also used to describe the contents to visually impaired people. Remember this when writing ALT text:
Don’t use dashes; describe in a few words what the image is
Use keywords relevant to your page content
ALT text should be brief and crisp (e.g: <img src = “jumper.jpg” alt = “jumper”)

Did you optimize the Image Caption and title?
It’s good practice to provide a title and a caption to your image as these help the search engine crawlers to understand the subject matter of your image.

Did you Optimize the Image Placement?
Placement of the image can be done anywhere; however, having the image right at the top with relevant ALT text, caption and title conveys to the search engine bots that this is important.

Did you add Schema?
Structured data helps search engines to understand a page content much better; for images, image schema can be implemented by including relevant structured data on the page.
This will enable Google to show your images in results, driving more traffic to your site.



New Content Marketing Trends for 2020

In the world of digital marketing, things tend to evolve with mind blowing speed and frequency. So what’s in store for 2020? Let’s take a peep:

1. User Generated Content Continues to Rule

Numerous surveys have shown that shoppers are more influenced by user generated content than brand content. UG posts had more engagements and shares than professional content shared by marketers; this holds true across industries. User generated content can be created using less time and resources. You can ask your community for help with ideas and content. What’s going to be different for this year is that you’ll need to see what it is that inspires your audience to share, and how you can get your customers to create their own content.

2: Video Becomes even more Prominent

Videos are immensely important at all phases of the buyer journey. People may not watch a video with an intent to purchase, but they are certainly open to discovering stuff. It’s a no-brainer that people would rather watch videos than read, or simply listen if they want to learn about products and services. Videos help shoppers research a product, and even to make the decision on which product to buy. Don’t be stressed by the thought of producing a high quality professional video. Of course, it depends on your brand, but even an amateur video may do the trick – and if it’s from another customer who has already used your product, the merrier!

3. Voice

Voice content strategy is today an imperative part of content marketing. Compelling voice activated content has thrown the doors open to a whole new method of engaging with consumers. Rather than present unwieldy and expensive websites to potential customers, or put out social media ads that are becoming increasingly expensive, voice activated content seems to be more effective. As of now, it is being used to impart information, and help customers with queries. As consumers become more discerning, we may well see more complicated interactions driven by API in this year.

4. Boosting your EAT

Na, we’re not talking about your diet. Late last year, Google had published a blog about its main updates, and what you were supposed to do about them, on Webmaster Central. The main recommendation was to read and understand the Search Quality Rater Guidelines and Expertise, Authoritativeness and Trustworthiness, or E-A-T. Talk about dropping obvious hints! This is a veiled reminder to all of us, to focus on delivering expertise, authority and trust in all the content that we publish. In short, no fluff please! Let it be of value to the user. It applies to all of us – marketers representing brands, or freelance authors writing on brand sites.


So how do you earn links?


• Get backlinks or mentions from websites with authority
• Provide your bio, credentials and contact information on your about and author pages – part of EAT information
• Link to trustworthy sites of authority to support the data and statistics you have mentioned in your content
• Update your site regularly to include current and relevant info
• Ensure your content is of good quality – valuable to the user, and well crafted.



How To Choose The Right Geographical Location For Google Ads

Importance of Geotargeting

Geographic targeting, or geotargeting, enables you to decide in which locations you want your ads to be displayed; this can be on the basis of country, region, places of interest, or anything else. Location targeting enables you to show ads to users in a specific region, and this is more likely to get you actual customers. If you don’t target locations, it may be shown in areas where you don’t have a store – which means no customers, and more cost as well.

Here are some handy tips:

Where are your customers?

You know the answer! Wherever your stores are, and wherever you ship to, that’s where your customers are. It’s important therefore, to target all those locations where you have a business presence. Exclude the locations you don’t serve; this will ensure better use of your budget. For example – if you ship within a state only, target only that state in the country and exclude everything else; if you ship nationally, target all the states; if you ship internationally, target all countries you ship to. If you’re not sure where you should ship to, you can use Google Trends or other tools to get insights about potential customers who are likely to be interested in your products.

Local Extensions:

It’s a good idea to enable local extensions and even call extensions in local advertisements. This will allow customers to find you and get in touch with you easily. Local extensions allow you to display your business address in the ad itself.

Regional Terms:

What held good before, still holds good now. Including regional terms in keyword lists allows you to target people in a specific area; for example – florist in Southampton; include generic terms to widen the scope of your ad targeting. For example, you could say – Florist in California. Including the target location name in the ad, especially in the title, will help match the user’s search query to your ad.

Advanced Settings:

Google targets your ads to people who are also searching about your target location – but they could be searching for anything else in your location. If they are searching for hotel rooms, your flower store won’t be important to them. To change this, you need to click on Location Options in your campaign settings. Go to Advanced, and under target, click on edit. In the drop down menu, select ‘people in my targeted location’.

Weather:

If you’re an ice-cream wholesaler, you’ll want to know where exactly the weather is hot at a given time, because that’s where your goods are going to be in high demand. Check the weather online, and target the ads to locations where the mercury is soaring in the recent past and is likely to continue for a few more days.

Commercial Targeting:

If you’re promoting services or selling goods likely to be used by people visiting malls, office complexes and so on, you can target those commercial areas; travel agents can target airports – you get the drift.

Tips To Optimize Website For Multiple Local Listing

Local SEO helps you to reach your target audience easily, and expand your reach as well. While this in itself is not very difficult, it may become tricky when you have multiple stores in different locations. Creating unique and engaging content for numerous locations can be a cumbersome task.
Here are a few tips that can help:


1. Check out your Competition

Understanding the market and doing some research on your competition is important for the effective implementation of SEO for several locations. Do a SWOT analysis of your company, and what makes you stand out from the competition, and how you can use your strengths to your advantage. Researching the competition helps in gaining market knowledge and deploying campaigns t improve local SEO – that your target audience can identify with.

2. Use One Domain

If you create multiple domains to cater to your various locations, your link building and content publishing efforts will impact only that domain on which you publish, or link to, as all the domains will be indexed individually. To rank well in the SERPs, it makes more sense to have one site; you can have separate pages for every location. You can also use subfolders or subdomains, and publish unique content for each location. This will enable you to target specific areas in your site geographic region wise, rather than managing several sites.

3. Publish Content Specific to Each Location

Creating optimized pages and content for every location is a great way to rank well for each of the locations you have your business in. This could be in the form of testimonials from local customers, products/services available at each location, photos or videos of your actual store, employee bios,and so on. Creating unique pages for every location enables the optimization of page titles, H1 tags, content, and other elements for each region you want to target. If you simply change the name of the city and state on every page, you’ll incur penalties for duplicate content – unique content will let you provide a more personalized experience for customers as well.

4. Google My Business Listings

If you want to show up on Google Maps for search in your region, all you need to so is claim your business on Google My Business. Make a business account, and share management of different locations with several users. You can either add more locations manually, or use bulk location management (10 or more locations) to manage different locations. This also helps in the streamlining of your entire business info; you can also make use of several other online directories.

5. Claim Local Business Directory Listings

Apart from Google, Bing and Yelp can also help you to improve local visibility. All you need to do is claim your business directory listings on these sites, and display important information like address, phone number, photos, and working hours. You can then link each local listing to the specific location pages on your site.
This is not a comprehensive list; however, these are the most important activities to improve local SEO for multiple sites.



Top Trends in Social Media Advertising for 2020

Social media is today synonymous with digital marketing. It’s a rapidly evolving medium -and what was gold last year may not work this year. So let’s see the most impactful trends of 2020 on social media marketing.

1. Short-lived Content

We’re talking Instagram and Snapchat, WhatsApp statuses and Facebook Stories; where content is available for a very short time before it’s gone forever. It’s a great way to boost brand loyalty and make followers feel special and privileged; and that the brand is engaging with them personally. A majority of digital users are concerned about the genuineness of content today. Therefore, such content is the most successful in attracting audiences. Short lived mini-campaigns look to be the future of digital marketing.

2. Micro Influencers Will Gain more Popularity

While celebrities have been used since the beginning of advertising to promote products, today, people are more likely to believe micro-influencers; people who have built a community or audience over time by providing valuable content to their followers, and who are accessible for others. People find it easier to believe and relate to ‘smaller’ influencers who appear more human. Specific targeting can be easily achieved via micro-influencers. Like, a popular travel blogger can be used to promote hotels, trekking gear, backpacks, and the like.

3. LinkedIn Ads will Gain Prominence

In the field of employment and career development, nobody can beat LinkedIn – yet. Their constant innovation helps seal the deal, and they have left others way behind in the race. With the emergence of marketing tools hashtags and employee advocacy tools, it has become even more lucrative for businesses to market themselves. Though advertising on LinkedIn is slightly more expensive than other platforms, the audience is highly targeted and hence high value; the chance for conversion is much higher here.

4. Emergence of Alternative Platforms

While Facebook, Twitter and Instagram have been at the forefront of platforms being used by B2C companies, social media users are now experiencing fatigue, and brands are experiencing poorer results than before. They have to work even harder to reach their target audiences and engage meaningfully with them. This has given an opportunity for neo platforms like TikTok to gain in popularity, especially among the younger generations. While it may not be ideal for B2B, it is quite a hit with B2C companies already. Pinterest is another social media network that fits well into the Ecommerce environment and businesses are able to promote their products easily.

5. Shoppable posts

These are posts where users can shop for items from within the photo – things like footwear, clothes, makeup: even cars or home appliances. In Instagram you can tag products in your posts, enabling customers to purchase what they see in the photo. This is an uber-cool idea as it saves the customer the time of logging into a site, searching for the item they want and checking out their cart.

We expect many more changes to emerge as the year goes by; as a serious marketer, you need to be aware of the ripples and keep pace with them so that you don’t get left behind your competition.


Elements of an Effective Branding Strategy

Brand messaging refers to the sum total of the language, phrasing, colors, images etc. used to promote your products and the brand itself.

Slogans, taglines, logos, are all part of brand messaging or branding. Let’s look at the most important elements of a great branding strategy.

1. Knowing your USP

Unique Selling Proposition is what makes your brand stand out from others, and why customers should buy your products rather than those of your rival companies. Think about what makes you different. For example: Domino’s USP is delivered within 30 minutes or your pizza free. This makes it very attractive to prospective buyers. USP could be a feature of the product or exceptional customer service; some problem of the customer that your product can solve. It’s a good idea to check out the USP of your competition, and then decide on yours.

2.   Knowing your Audience

You have to know your audience – your target market; only then will you be able to develop the ideal branding strategy. You must know:

  • Your ideal customers – their demographics like age, location, gender, income level 
  • Their preferences, fears, likes, values
  • The language they are comfortable with

For example, if you’re selling beauty products, your target is most likely women aged say 16 to 60, from specific income groups, and in professions where they are required to be well-groomed.

If you’re not sure of the audience, you can collect data from your Facebook page, or through Google Analytics. Another easy way to do it is getting the data of audiences of competing brands with tools like Follow. Depending on your product range, you may have multiple buyer profiles or target audiences; just repeat the steps for each target, and plan your branding message appropriately.

3.   Tell a Story

Every brand has a story to tell, and if it’s told in an interesting manner, you will be able to connect emotionally with users. To know what your story is and how you can tell it, ask yourself the reason you made the product, what it means to you, and your customers. You can also take a look at how other brands are telling their stories. Remember that how you tell your story is very important, as it will have an effect on your target audience.

4.   Establish a Goal

This refers to things like your values, what matters to you, what you stand for. It’s good to showcase the things you care about beyond money, and create a branding message around that goal.

5.   Consistency

You have a goal, a story to tell, along with your values, and USP to your target audience – great! Now you need to maintain consistency across all of your branding channels: websites, printed materials, videos, etc. Use the same tone, color schemes and type of language everywhere. 

Once your guidelines are set, make sure every team member knows and follows them – because when you use the same approach in selling as well, that is when you achieve perfection in branding.


Digital Marketing No Turning Back

The aim of every business is how to reach end users; this is what gives birth to marketing. But, since businesses are moving towards occupying the cyber space, there is the need to consider the most suitable type of marketing. It is not enough to have money for advertisement; you need to identify the particular marketing model that will suit your existing platform.

The aim of every business is how to reach end users; this is what gives birth to marketing. But, since businesses are moving towards occupying the cyber space, there is the need to consider the most suitable type of marketing. It is not enough to have money for advertisement; you need to identify the particular marketing model that will suit your existing platform.

A lot of us are familiar with the traditional marketing model. The question is how effective is this type of advertising in this age? While it will be wrong to say traditional marketing is obsolete since it still yields result to an extent, you can’t compare the results with those of digital channels. Ultimately, your choice will be dependent on the type of business you run. The question is which is most suitable for your product and business? Which accomplishes the goals of your establishment faster?

The following are some of the reasons business owners invest more in digital than traditional form of adverts:

  • Affordability. Digital marketing is much more cheaper than conventional marketing
  • Segmentation. Digital strategy allows advanced forms of segmentation known for better and specific audience targeting while its counterpart focuses only on the basic or blanket form of segmentation.
  • Budget. With the digital marketing, you can reach more people without emptying your pocket. You can use different means to get your content and links to your target audience. Not so with the traditional model. You must have enough money to invest in each campaign in order to reach your end users.
  • Communication. Digital marketing encourages bilateral form of communication where the marketer interacts directly with end users. Traditional advertising is unilateral in nature. Audience or spectators and are rather passive than active.
  • Flexibility. Digital marketing encourages ads modification, optimization and adjustment when necessary; however, traditional marketing doesn’t allow this.
  • Measuring tools. Using the digital method allows you to measure the success of your ad campaigns beforehand. You also determine and also calculate your ROI with ease. It is not so with the traditional form of marketing.
  • Permanence of ads. Digital marketing encourages permanence of ads through content, links, infographics etc. that remain on the internet for new users to see after the initial launch of a campaign. It is also possible to determine the duration of your ads on some digital platforms like Google and Facebook. There is a limit to the duration of your ads in terms of your budget in traditional marketing. The more your budget the more the duration of your ads in traditional form of advertising.

These and more are some of the reasons most business owners use the digital marketing strategy. Moreover, there is a growing trend in the digital world. If the world has gone digital why lag behind using a method that doesn’t work effectively. You must align your marketing strategy to your audience who spend most of their time on digital devices.

Web Development: What is it with Mobile Friendly Website (MFW)?

There has been a lot of clamor for MFW lately because of the growth of mobile users surfing the internet. If you have a smartphone that can access the internet, you pretty much understand that it is easier to surf with it than going through your laptop or desktop. Hence, the general advocate for allowing these set of people to easily enter any site.

There has been a lot of clamor for MFW lately because of the growth of mobile users surfing the internet. If you have a smartphone that can access the internet, you pretty much understand that it is easier to surf with it than going through your laptop or desktop. Hence, the general advocate for allowing these set of people to easily enter any site.

So while Google, for instance, will not index your site on its search engine because of your intention to cut mobile users off your site, it has your business in mind. The restriction will drive you to optimizing your website to a mobile friendly one. Therefore it is essential to have a mobile responsive website.

Instead of going through your laptop or desktop to access the internet for clients invoicing, mail checking/reading, projects follow ups, tweeting, facebooking and so on, mobile devices simplify such tasks. You don’t have to sit before any system to surf the net; you can be on your bed or out with friends having fun chatting on your preferred social media platform.

For others, the desktop and laptop are used in their offices during the day while mobile devices are used at night to follow up the day’s activities with clients and employees. Others prefer the use of smartphone as a medium of internet connection during weekends or when on vacation with family members. Since it is mobile, you can sneak out of your office to have some time with your kids and still be connected with your tasks.

The increased mobile usage isn’t just a thing with a few tech savvy professionals, who want to be dynamic in a dynamic tech world, but a global trend cutting across age, race, gender and culture. A lot of research has backed up these drastic mobile uses. Some of these are: Pew Research Center, Marketing Land, CNN, comScore, etc.

Gone are the days when it was only the big boys in IT world that used mobile friendly sites. It all started with a responsive web design, which enables developers adapt desktop or laptop screens to mobile devices. This is also done without tampering with website content. Instead of creating two separate websites for PC, Mac, and smartphone users, an existing site is developed for both types of devices devices.

Does this website design have any benefit? Yes, several: responsive design is synonymous with capturing more traffic from mobile users, with it you can get far higher ranking in search engines, the problem of bounce rate is reduced, there is also greater potential of sales through mobile users. Finally, you reduce the cost of managing separate websites for both desktop or laptop vs mobile users. The time for web development is also saved as developers focus on just one site and online users have options to choose from as they have better surfing experience.

To gain and retain your visitors, you need to develop a mobile friendly site. As professional developers, we shall educate you on the various available options depending on your budget. We shall be willing to optimize your website for a better result. Get in touch today!

Why Every Business Should Have a Website

If you are yet to have a website for your business in this age, then you are missing something big. There is no better time to take advantage of the internet for business than now. Apart from the fact that computers has moved from various stages and models to where it is now, there are smartphones designed to surf the internet. So, those who do not have computers have access to mobile devices.

If you are yet to have a website for your business in this age, then you are missing something big. There is no better time to take advantage of the internet for business than now. Apart from the fact that computers has moved from various stages and models to where it is now, there are smartphones designed to surf the internet. So, those who do not have computers have access to mobile devices.

Without going for physical shopping, people stay in the comfort of their bedrooms and offices to order their products online. While you are struggling to sell ten of your products within a day in your store, website owners are selling hundreds and thousands of similar products online through their websites. Below is a list of reasons why you shouldn’t delay in having your own website as a business person:

The Internet Is The Best Target For Local Buyers

It is not enough to have a shop in your local environment to satisfy the needs of customers. There are other people in your immediate environment who need what you are selling without knowing you or interacting with your in person. Having a website will give you an edge over those who don’t have. People searching locally for things to buy will definitely find you on the net and you will have more customers whether locally or globally depending on your business goals.

You Gain More Trust And Command Greater Respect

Having a brick and mortar store, or physical point of operation is great, but moving your business from the physical location to the internet through your website address set you apart from your competition. In this age, the legitimacy, trust and confidence on your business depends largely on owning a virtual office; website.

Websites Open The Door To Other Advertising Models

In fact, there are several options you can adopt to market your products buyers already searching for you through the internet. And, the great news is you can reach virtually everyone in the world depending on your target audience. In an offline business setting, you can either use radio, flyers, billboards, TV,, newspapers and the like. How many people can you successfully boast to have seen your products through these means? With a very high budget it is possible. But, with the website, you do not only have several options, you are sure of meeting your target audience and it’s a whole lot cheaper than the traditional models.

All Round The Clock Sales

Except your business runs a shift method, there is hardly a store that operates 24/7 offline. Do you know that by having a website for your business, you are able to stay connected throughout the day? If you have an ecommerce website, for instance, you can continue to sell your items online even when you are asleep.

Direct Access To Those In Need Of Your Product

It is only through the website you can have people subscribe to your newsletter. They are your primary targets because they are interested in what you are offering. You can easily convert such individuals to permanent customers.

This is the best time to key into having a website of your own for your business because the world has gone digital, and you don’t want to be left behind. Do you? Contact Webby360 to get a free consultation and learn more about leveraging the internet and how having a website will set you apart from your competition.