How to Grow your Small Scale Business with Digital Marketing

If you own a small business and wants to expand it, then what can be a better option than digital marketing! Digital marketing is now seen as a fundamental element of any business type. These days it has become impossible to grow and expand by ignoring the online marketing practices.

If you own a small business and wants to expand it, then what can be a better option than digital marketing! Digital marketing is now seen as a fundamental element of any business type. These days it has become impossible to grow and expand by ignoring the online marketing practices.

 

Benefits of Digital Marketing

Digitally, you can acquire a lot more customers than you locally ever can. Online platforms are a hub of your users and potential customers.

 

However, a few key benefits of digital marketing are:

 
    1. You get to be a part of a global marketplace.
    2. You can understand your potential customers to know what they really want.
    3. Create brand loyalty by being in touch with your customers.
    4. Save a lot of money to get better results.
 

So while you are sitting here thinking, your competitors will be out there already. So why wait?

 

Digital Marketing Ideas for your Business

 

Website Optimization

 

People dash into your website to know you and your products better. So owning an awesome website for your business is of great importance to be digitally active.  A good website has a simple design, with a good user interface, reviews, and testimonials. As people use mobile phones to access everything easily, you have to build a website that is both mobile and desktop friendly.

 

Social Media Marketing

 

Social media is something that has to be handled with good care. With online websites being the most active platforms for discussion and queries, it is very important to have a social media presence. You should be at the reach of your audience at any given time. But always remember that it has the power to make and break you.

 

Content Marketing

 

High-quality shareable content is at the core of digital marketing. You can connect with people, create a brand name and understand your customers, all by creating contents that they are looking for. Establish your presence by actively posting high-quality content regularly.

 

Reviews and Feedback

 

A good website and high-quality contents may attract the right audience but how do we win their trust and retain them? This is why reviews are important. People trust what others have to say about you before they start trusting you. So let your users speak for you. Let them be your brand ambassadors. Just give them a platform for it and then you can sit back and relax.

 

Email Marketing

 

Building an emailing list right from the beginning of your business is one of the most efficient digital marketing strategies. An active list of emails helps you to drive repeated sales from your audience. It also helps you to maintain a relationship with your users and to gain their trust.

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All the above tactic are to be studied in detail for a successful digital media campaign. Content marketing, social media marketing, and email marketing are all vast topics with huge potentials. The opportunities that unfold through each technique are different and yet very important.

To be successful in digital marketing all these methods have to go hand in hand. Ignoring one for the other does not bring you the desired results.

Now that you know how digital marketing works, kudos to your online business!

Digital Marketing No Turning Back

The aim of every business is how to reach end users; this is what gives birth to marketing. But, since businesses are moving towards occupying the cyber space, there is the need to consider the most suitable type of marketing. It is not enough to have money for advertisement; you need to identify the particular marketing model that will suit your existing platform.

The aim of every business is how to reach end users; this is what gives birth to marketing. But, since businesses are moving towards occupying the cyber space, there is the need to consider the most suitable type of marketing. It is not enough to have money for advertisement; you need to identify the particular marketing model that will suit your existing platform.

A lot of us are familiar with the traditional marketing model. The question is how effective is this type of advertising in this age? While it will be wrong to say traditional marketing is obsolete since it still yields result to an extent, you can’t compare the results with those of digital channels. Ultimately, your choice will be dependent on the type of business you run. The question is which is most suitable for your product and business? Which accomplishes the goals of your establishment faster?

The following are some of the reasons business owners invest more in digital than traditional form of adverts:

  • Affordability. Digital marketing is much more cheaper than conventional marketing
  • Segmentation. Digital strategy allows advanced forms of segmentation known for better and specific audience targeting while its counterpart focuses only on the basic or blanket form of segmentation.
  • Budget. With the digital marketing, you can reach more people without emptying your pocket. You can use different means to get your content and links to your target audience. Not so with the traditional model. You must have enough money to invest in each campaign in order to reach your end users.
  • Communication. Digital marketing encourages bilateral form of communication where the marketer interacts directly with end users. Traditional advertising is unilateral in nature. Audience or spectators and are rather passive than active.
  • Flexibility. Digital marketing encourages ads modification, optimization and adjustment when necessary; however, traditional marketing doesn’t allow this.
  • Measuring tools. Using the digital method allows you to measure the success of your ad campaigns beforehand. You also determine and also calculate your ROI with ease. It is not so with the traditional form of marketing.
  • Permanence of ads. Digital marketing encourages permanence of ads through content, links, infographics etc. that remain on the internet for new users to see after the initial launch of a campaign. It is also possible to determine the duration of your ads on some digital platforms like Google and Facebook. There is a limit to the duration of your ads in terms of your budget in traditional marketing. The more your budget the more the duration of your ads in traditional form of advertising.

These and more are some of the reasons most business owners use the digital marketing strategy. Moreover, there is a growing trend in the digital world. If the world has gone digital why lag behind using a method that doesn’t work effectively. You must align your marketing strategy to your audience who spend most of their time on digital devices.

Web Development: What is it with Mobile Friendly Website (MFW)?

There has been a lot of clamor for MFW lately because of the growth of mobile users surfing the internet. If you have a smartphone that can access the internet, you pretty much understand that it is easier to surf with it than going through your laptop or desktop. Hence, the general advocate for allowing these set of people to easily enter any site.

There has been a lot of clamor for MFW lately because of the growth of mobile users surfing the internet. If you have a smartphone that can access the internet, you pretty much understand that it is easier to surf with it than going through your laptop or desktop. Hence, the general advocate for allowing these set of people to easily enter any site.

So while Google, for instance, will not index your site on its search engine because of your intention to cut mobile users off your site, it has your business in mind. The restriction will drive you to optimizing your website to a mobile friendly one. Therefore it is essential to have a mobile responsive website.

Instead of going through your laptop or desktop to access the internet for clients invoicing, mail checking/reading, projects follow ups, tweeting, facebooking and so on, mobile devices simplify such tasks. You don’t have to sit before any system to surf the net; you can be on your bed or out with friends having fun chatting on your preferred social media platform.

For others, the desktop and laptop are used in their offices during the day while mobile devices are used at night to follow up the day’s activities with clients and employees. Others prefer the use of smartphone as a medium of internet connection during weekends or when on vacation with family members. Since it is mobile, you can sneak out of your office to have some time with your kids and still be connected with your tasks.

The increased mobile usage isn’t just a thing with a few tech savvy professionals, who want to be dynamic in a dynamic tech world, but a global trend cutting across age, race, gender and culture. A lot of research has backed up these drastic mobile uses. Some of these are: Pew Research Center, Marketing Land, CNN, comScore, etc.

Gone are the days when it was only the big boys in IT world that used mobile friendly sites. It all started with a responsive web design, which enables developers adapt desktop or laptop screens to mobile devices. This is also done without tampering with website content. Instead of creating two separate websites for PC, Mac, and smartphone users, an existing site is developed for both types of devices devices.

Does this website design have any benefit? Yes, several: responsive design is synonymous with capturing more traffic from mobile users, with it you can get far higher ranking in search engines, the problem of bounce rate is reduced, there is also greater potential of sales through mobile users. Finally, you reduce the cost of managing separate websites for both desktop or laptop vs mobile users. The time for web development is also saved as developers focus on just one site and online users have options to choose from as they have better surfing experience.

To gain and retain your visitors, you need to develop a mobile friendly site. As professional developers, we shall educate you on the various available options depending on your budget. We shall be willing to optimize your website for a better result. Get in touch today!

Why Every Business Should Have a Website

If you are yet to have a website for your business in this age, then you are missing something big. There is no better time to take advantage of the internet for business than now. Apart from the fact that computers has moved from various stages and models to where it is now, there are smartphones designed to surf the internet. So, those who do not have computers have access to mobile devices.

If you are yet to have a website for your business in this age, then you are missing something big. There is no better time to take advantage of the internet for business than now. Apart from the fact that computers has moved from various stages and models to where it is now, there are smartphones designed to surf the internet. So, those who do not have computers have access to mobile devices.

Without going for physical shopping, people stay in the comfort of their bedrooms and offices to order their products online. While you are struggling to sell ten of your products within a day in your store, website owners are selling hundreds and thousands of similar products online through their websites. Below is a list of reasons why you shouldn’t delay in having your own website as a business person:

The Internet Is The Best Target For Local Buyers

It is not enough to have a shop in your local environment to satisfy the needs of customers. There are other people in your immediate environment who need what you are selling without knowing you or interacting with your in person. Having a website will give you an edge over those who don’t have. People searching locally for things to buy will definitely find you on the net and you will have more customers whether locally or globally depending on your business goals.

You Gain More Trust And Command Greater Respect

Having a brick and mortar store, or physical point of operation is great, but moving your business from the physical location to the internet through your website address set you apart from your competition. In this age, the legitimacy, trust and confidence on your business depends largely on owning a virtual office; website.

Websites Open The Door To Other Advertising Models

In fact, there are several options you can adopt to market your products buyers already searching for you through the internet. And, the great news is you can reach virtually everyone in the world depending on your target audience. In an offline business setting, you can either use radio, flyers, billboards, TV,, newspapers and the like. How many people can you successfully boast to have seen your products through these means? With a very high budget it is possible. But, with the website, you do not only have several options, you are sure of meeting your target audience and it’s a whole lot cheaper than the traditional models.

All Round The Clock Sales

Except your business runs a shift method, there is hardly a store that operates 24/7 offline. Do you know that by having a website for your business, you are able to stay connected throughout the day? If you have an ecommerce website, for instance, you can continue to sell your items online even when you are asleep.

Direct Access To Those In Need Of Your Product

It is only through the website you can have people subscribe to your newsletter. They are your primary targets because they are interested in what you are offering. You can easily convert such individuals to permanent customers.

This is the best time to key into having a website of your own for your business because the world has gone digital, and you don’t want to be left behind. Do you? Contact Webby360 to get a free consultation and learn more about leveraging the internet and how having a website will set you apart from your competition.

Your Brand is Your Personality

The personality of your brand refers to those features directly connected to you through the name of your brand or company. They have direct or indirect bearing on the feeling and interaction of your customers with your business. Irrespective of the type of business; big or small, you operate on the internet, as long as you have a website, you need to define your brand personality. It goes a long way to determine the success or failure of your career.

The personality of your brand refers to those features directly connected to you through the name of your brand or company. They have direct or indirect bearing on the feeling and interaction of your customers with your business. Irrespective of the type of business; big or small, you operate on the internet, as long as you have a website, you need to define your brand personality. It goes a long way to determine the success or failure of your career.

As we all know that there are different personalities, so are brands. It is not enough to have a brand, before settling for any one, there is the need for research, acknowledge who you really are, define your business or product for sale and then define your customers. Weigh all available tempting options carefully, and go for the one that will best suit your target audience.

It is always difficult to differentiate brands from the brains behind them; personality. There are basically five personalities on which all personalities can be traced. These, also, give birth to five brands. What are the personalities/brands? Openness to experience/sincerity, conscientiousness/excitement, extraversion/competence, agreeableness/sophistication and neuroticism/ruggedness.

There is a close connection between brand personality and brand identity. While the personality of a brand refers to the human’s emotional attachment to a brand, the identity of such a brand refers to the designed image (logo, font, color, etc) used by a business owner to relate with customers. Your voice, for instance, is your personality, which should match with your selected image. Both must be in sync with eachother.

To start with, who are you? Have you identified who you are? Are you rigid or flexible? Are you funny or formal? Are you feminine or masculine? Are you open or secretive? These are personalities. Having identified your personality, it is time to use color or images to let it out. If you prefer a warm color, then you are active, inviting, stimulating or happy. Cool colors mean you are serene, calm and relaxed among others. You cannot separate your personality from your brand.

Are you thinking of creating a brand for your business but don’t know how? Start with your personality. Transfer your voice and traits into your brand by using whichever identity explain them best. Your brand should be simply defined by the right choice of associated phrases. The chosen words should have meaning and be easily understood by your customers. There are some popular brands out there. How can you relate them to their companies? They are: Axe, Pepsi, Nike, Apple etc.

Let’s take “Apple” for instance. Why did the owner choose that image for that brand? There is definitely a story behind it; best known to the owner of the product. It could be a personal crave for apples especially a succulent bite, you understand. You cannot be separated from your brand because everything about you influences its make up; from the selected name to the chosen images, colors and fonts. Your brand is your personality!

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