Checklist For Making The Site Images SEO Friendly

Images are crucial for SEO; if you do a bit of research yourself, you will find that Google ranks sites with at least one image, higher than sites with no images at all.
Images make your content more visually appealing, and you can explain your concept more easily. Users are also more likely to share content that has quality images; Google search engines can also better understand what you’re conveying by matching it with the images on your site. All these factors help to rank your site higher in Google, and you can get more qualified traffic to your site.

Here’s a checklist to follow to ensure that your images are optimized for search engine bots:

Did you Optimize the Image Filename?
An image filename must be informative and describe the image precisely, and in the least number of words possible.
E.g: instead of IMG123.jpg, redjumper-neck-closeup.jpg (clearly describes the image, no confusion)

Did you optimize the file size of the Image?
As a rule, the lesser the bytes the image file takes, the better. Large files load slowly and may negatively impact user experience.
Use image optimization tools like Pixelmator or imageoptim to adjust file size without compromising on quality.

Are your images responsive?
WordPress now offers native support for responsive images; meaning, when you upload an image into WordPress, it automatically creates many images in different sizes; it will serve the image size to a user depending on their device.
You can also implement responsive images using CSS. Responsive images results in smaller file sizes and lower bandwidth use.

Did you optimize the Image Alt text?
Search engine bots need ALT text to understand what your image is; it is also used to describe the contents to visually impaired people. Remember this when writing ALT text:
Don’t use dashes; describe in a few words what the image is
Use keywords relevant to your page content
ALT text should be brief and crisp (e.g: <img src = “jumper.jpg” alt = “jumper”)

Did you optimize the Image Caption and title?
It’s good practice to provide a title and a caption to your image as these help the search engine crawlers to understand the subject matter of your image.

Did you Optimize the Image Placement?
Placement of the image can be done anywhere; however, having the image right at the top with relevant ALT text, caption and title conveys to the search engine bots that this is important.

Did you add Schema?
Structured data helps search engines to understand a page content much better; for images, image schema can be implemented by including relevant structured data on the page.
This will enable Google to show your images in results, driving more traffic to your site.

Tips To Optimize Website For Multiple Local Listing

Local SEO helps you to reach your target audience easily, and expand your reach as well. While this in itself is not very difficult, it may become tricky when you have multiple stores in different locations. Creating unique and engaging content for numerous locations can be a cumbersome task.
Here are a few tips that can help:

1. Check out your Competition

Understanding the market and doing some research on your competition is important for the effective implementation of SEO for several locations. Do a SWOT analysis of your company, and what makes you stand out from the competition, and how you can use your strengths to your advantage. Researching the competition helps in gaining market knowledge and deploying campaigns t improve local SEO – that your target audience can identify with.

2. Use One Domain

If you create multiple domains to cater to your various locations, your link building and content publishing efforts will impact only that domain on which you publish, or link to, as all the domains will be indexed individually. To rank well in the SERPs, it makes more sense to have one site; you can have separate pages for every location. You can also use subfolders or subdomains, and publish unique content for each location. This will enable you to target specific areas in your site geographic region wise, rather than managing several sites.

3. Publish Content Specific to Each Location

Creating optimized pages and content for every location is a great way to rank well for each of the locations you have your business in. This could be in the form of testimonials from local customers, products/services available at each location, photos or videos of your actual store, employee bios,and so on. Creating unique pages for every location enables the optimization of page titles, H1 tags, content, and other elements for each region you want to target. If you simply change the name of the city and state on every page, you’ll incur penalties for duplicate content – unique content will let you provide a more personalized experience for customers as well.

4. Google My Business Listings

If you want to show up on Google Maps for search in your region, all you need to so is claim your business on Google My Business. Make a business account, and share management of different locations with several users. You can either add more locations manually, or use bulk location management (10 or more locations) to manage different locations. This also helps in the streamlining of your entire business info; you can also make use of several other online directories.

5. Claim Local Business Directory Listings

Apart from Google, Bing and Yelp can also help you to improve local visibility. All you need to do is claim your business directory listings on these sites, and display important information like address, phone number, photos, and working hours. You can then link each local listing to the specific location pages on your site.
This is not a comprehensive list; however, these are the most important activities to improve local SEO for multiple sites.