{"id":3778,"date":"2020-01-11T01:10:53","date_gmt":"2020-01-11T01:10:53","guid":{"rendered":"https:\/\/webby360.com\/new\/?p=3778"},"modified":"2025-05-18T14:30:52","modified_gmt":"2025-05-18T18:30:52","slug":"mobile-friendly-website","status":"publish","type":"post","link":"https:\/\/webby360.com\/?p=3778","title":{"rendered":"Why Do I Need a Mobile-Friendly Website?"},"content":{"rendered":"<p>[vc_row][vc_column][vc_column_text]<\/p>\n<p><span style=\"font-weight: 400;\">There\u2019s been a lot of buzz lately about the importance of building a mobile-friendly website but what does mobile-friendly really mean?\u00a0\u00a0<\/span><\/p>\n<h3><b>What is a Mobile-Friendly Website?\u00a0<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Glad you asked. A mobile-optimized site must meet the following criteria:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy to read:<\/b><span style=\"font-weight: 400;\"> users should be able to read your content without zooming in or out on the screen\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy to use:<\/b><span style=\"font-weight: 400;\"> users should be able to use your website quickly and efficiently<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy to access:<\/b><span style=\"font-weight: 400;\"> users should be able to access content instantly, web pages should load quickly<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Easy to navigate:<\/b><span style=\"font-weight: 400;\"> users should be able to easily navigate your website\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If you want to learn more about the difference between mobile-responsive and mobile-friendly web design, <\/span><a href=\"https:\/\/www.webby360.com\/the-difference-between-mobile-responsive-and-mobile-friendly-web-design\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">check out this blog<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that you know what a mobile-optimized site is, you may be wondering if it\u2019s worth all the hype.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We think so and here\u2019s why.\u00a0<\/span><\/p>\n<h3><b>The Facts<\/b><\/h3>\n<p><a href=\"https:\/\/www.statista.com\/topics\/779\/mobile-internet\/#topicHeader__wrapper\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to Statistica<\/span><\/a><span style=\"font-weight: 400;\">, there is a growing trend of people using their mobile devices to surf the internet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, over half of the total web traffic worldwide comes from mobile internet traffic at approximately 55%. That\u2019s a lot of mobile users!\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you\u2019re not investing in building a mobile-friendly site, it\u2019s evident that you are missing out on a lot of potential customers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now that we know the facts, let\u2019s discover the benefits of optimizing your website so it\u2019s mobile-friendly.\u00a0<\/span><\/p>\n<h3><b>Benefits of Building a Mobile-Friendly Website<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you have a smartphone that can access the internet, you know how much easier it is to use than a laptop or desktop but what are the benefits of investing in a mobile-friendly site? Let\u2019s find out.\u00a0<\/span><\/p>\n<h4><b>Improve Search Engine Optimization Results<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Given mobile optimization provides people with a better user experience, Google and other search engines will reward mobile-friendly websites by ranking them higher in mobile search results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means more online traffic for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Moreover, due to the pleasant user experience, people may stay on your website for longer which reduces the bounce rate (BR), subsequently increasing your ranking on the search engine results page (SERP) and boosting online traffic.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not quite sure what BR or SERP mean? <\/span><a href=\"https:\/\/www.webby360.com\/the-digital-marketing-alphabet\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Read through this quick cheat sheet for some of the most important digital marketing terms every small business owner should know.<\/span><\/a><\/p>\n<h4><b>Increase Conversions\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re in the office, in your bed or in Mexico suntanning, mobile devices can be used by anyone, anywhere, at any time.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means that there is great potential for sales with mobile users. As long as your website is mobile-optimized, potential customers can find the information they need and make purchasing decisions quickly and easily.\u00a0<\/span><\/p>\n<h4><b>Stay Ahead of the Competition\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">The increasing trend of mobile users browsing the internet is a global one. Investing in mobile optimization is no longer a choice for businesses that want to remain competitive.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If you choose not to optimize your website for mobile devices, you would be losing access to many users browsing the internet for your services, which will leave you in the dust.\u00a0<\/span><\/p>\n<h4><b>Save Time and Money\u00a0<\/b><\/h4>\n<p><span style=\"font-weight: 400;\">Instead of creating two separate websites for PC, Mac, and smartphone users, an existing site is developed for all types of devices.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consequently, you reduce the cost of managing separate websites for both desktop and laptop vs mobile users.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You also save time on web development as developers can focus on optimizing one site which then saves you even more money.\u00a0<\/span><\/p>\n<h3><b>Final Thoughts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">To gain and retain more customers, it\u2019s essential that you invest in developing a mobile-friendly website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not sure how to get started?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As an expert custom web design and development company, our main objective at Webby360 is to deliver the best results for your business.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.webby360.com\/get-in-touch\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Get in touch with Webby360 Marketing Solutions today<\/span><\/a><span style=\"font-weight: 400;\"> for a free consultation on the various digital marketing services available to you depending on your budget.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;10px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There has been a lot of clamor for MFW lately because of the growth of mobile users surfing the internet. If you have a smartphone that can access the internet<\/p>\n","protected":false},"author":3,"featured_media":7228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4,89],"tags":[11,16,21],"class_list":["post-3778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-websites","tag-agency","tag-marketing","tag-trends"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why Do I Need a Mobile-Friendly Website?<\/title>\n<meta name=\"description\" content=\"As more people use their mobile devices to search for information, it&#039;s evident that every business needs a mobile-friendly website to gain new customers.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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