Instagram Stories and Stories Ads are a great way to increase your social media reach. This week we share four more tips to create Stories with impact. <\/p>\n\n\n\n
5. Keep Stickers to a Minimum<\/strong> \u2013 The abuse of stickers can hurt your Stories engagement by filling up the screen. Use contextual stickers to enhance your users\u2019 experiences. Consider using a countdown sticker to stroke your users\u2019 anticipation before the big reveal. <\/p>\n\n\n\n 6. Open and Close With Your Brand<\/strong> \u2013 Integrate brand elements in the first and last few seconds of your Story. This improves brand awareness and fixes users\u2019 attention to your brand. <\/p>\n\n\n\n 7. Call to Action<\/strong> \u2013 Every month, 60% of businesses use an interactive element in their Stories. Draw attention to your CTA and invite users to \u201cSwipe Up\u201d to maximize your campaign\u2019s results. Encourage users to make the action expected. <\/p>\n\n\n\n 8. Test, Learn, and Repeat<\/strong> \u2013 Stories generate incredible traffic. A Facebook survey reports that 1 in 2 people visited a website, and 31% visited a store and purchased a product or service after seeing it on Stories. <\/p>\n\n\n\n If your campaign is not generating favourable results, test different hypotheses. You\u2019ll learn what stimulates your audience. <\/p>\n\n\n\n Consider testing new Stories if your campaign is producing favourable results. Exploring new avenues will unlock the full potential of this medium. <\/p>\n\n\n\n And even if you’re already happy with the performance of your campaign, it’s still worth exploring new avenues to unlock the full potential of this booming medium.<\/p>\n\n\n\n Your Turn<\/strong> \u2013 Stories and Stories Ads offer a rare opportunity to address your audience in a distraction-free environment. They also trigger direct-response outcomes. Now is the time to take advantage of Facebook\u2019s targeting, audience reach and measurement solutions. Instagram Stories and Stories Ads are a great way to increase your social media reach. This week we share four more tips to create Stories with impact<\/p>\n","protected":false},"author":5,"featured_media":7639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,4,6],"tags":[11,13,15,72],"class_list":["post-7631","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","category-optimization","tag-agency","tag-analytics","tag-digital","tag-social-media"],"acf":[],"yoast_head":"\n
Contact Webby 360 today to discuss your potential. We can help you achieve your social media marketing goals.<\/p>\n","protected":false},"excerpt":{"rendered":"