{"id":7637,"date":"2021-06-11T00:00:00","date_gmt":"2021-06-11T04:00:00","guid":{"rendered":"https:\/\/webby360.com\/?p=7637"},"modified":"2025-05-18T14:24:09","modified_gmt":"2025-05-18T18:24:09","slug":"8-tips-to-create-effective-instagram-stories-and-stories-ads","status":"publish","type":"post","link":"https:\/\/webby360.com\/?p=7637","title":{"rendered":"8 Tips to Create Effective Instagram Stories and Stories Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">More than a billion people use Stories across Facebook Stories, Instagram Stories and WhatsApp Status every day. Fifty-six percent of people use Stories on three or more platforms at least once a week.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Consider adding Stories to your social media marketing plan today.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Over the next two blogs, we\u2019ll share eight tips to help you create effective Instagram Stories and Stories Ads&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Here are the first four tips:&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Polish Your Creative Elements<\/strong> \u2013 The quality of your creative elements, from the photos to the montages, affects your sales. In fact, fifty-six percent of a brand\u2019s sales increases are due to the creative elements. Always use high-resolution photos and quality montages.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Speed Counts<\/strong> \u2013 Stories are increasingly using immersion and interactivity to grab a viewer\u2019s attention. Speed is one key to meeting users\u2019 expectations. Use quick, dynamic content to keep your users\u2019 attention.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Break Down Your Narrative Arc<\/strong> \u2013 Split your Stories into a sequence of smaller, contrasting scenes, instead of one continuous shot. Consider using several creative elements to tell an engaging story.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>4. Think Vertical First <\/strong>\u2013 Over 82% of mobile visitors hold their smartphones vertically, or in portrait orientation. To make the most of your screen real estate in Stories, craft your content in portrait orientation. This saves you the time of adapting your content from landscape or horizontal orientation.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Next week we\u2019ll list the remaining four key tips. For now, contact Webby 360 to discuss how we can help you achieve your social media marketing goals.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than a billion people use Stories across Facebook Stories, Instagram Stories and WhatsApp Status every day. Fifty-six percent of people use Stories on three or more platforms at least once a week<\/p>\n","protected":false},"author":5,"featured_media":7634,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,4,6],"tags":[11,13,15,72],"class_list":["post-7637","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-marketing","category-optimization","tag-agency","tag-analytics","tag-digital","tag-social-media"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 Tips to Create Effective Instagram Stories and Stories Ads - Webby360<\/title>\n<meta name=\"description\" content=\"Instagram, with more than a billion active users, continues to be an effective online marketing tool. Younger audiences might be moving to TikTop clips, but Instagram Stories adds more than 500 million active users every day.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/webby360.com\/?p=7637\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 Tips to Create Effective Instagram Stories and Stories Ads - Webby360\" \/>\n<meta property=\"og:description\" content=\"Instagram, with more than a billion active users, continues to be an effective online marketing tool. Younger audiences might be moving to TikTop clips, but Instagram Stories adds more than 500 million active users every day.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/webby360.com\/?p=7637\" \/>\n<meta property=\"og:site_name\" content=\"Webby360\" \/>\n<meta property=\"article:published_time\" content=\"2021-06-11T04:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-18T18:24:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/webby360.com\/wp-content\/uploads\/2021\/06\/June-11-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1707\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"WebbyAdmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"WebbyAdmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/webby360.com\\\/?p=7637#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webby360.com\\\/?p=7637\"},\"author\":{\"name\":\"WebbyAdmin\",\"@id\":\"https:\\\/\\\/webby360.com\\\/#\\\/schema\\\/person\\\/e3e6c5f37870b996005ce6c6571eb5a9\"},\"headline\":\"8 Tips to Create Effective Instagram Stories and Stories Ads\",\"datePublished\":\"2021-06-11T04:00:00+00:00\",\"dateModified\":\"2025-05-18T18:24:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/webby360.com\\\/?p=7637\"},\"wordCount\":263,\"publisher\":{\"@id\":\"https:\\\/\\\/webby360.com\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/webby360.com\\\/?p=7637#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webby360.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/June-11-scaled.jpg\",\"keywords\":[\"Agency\",\"Analytics\",\"Digital\",\"Social Media\"],\"articleSection\":[\"Advertising\",\"Marketing\",\"Optimization\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/webby360.com\\\/?p=7637\",\"url\":\"https:\\\/\\\/webby360.com\\\/?p=7637\",\"name\":\"8 Tips to Create Effective Instagram Stories and Stories Ads - Webby360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/webby360.com\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/webby360.com\\\/?p=7637#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/webby360.com\\\/?p=7637#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/webby360.com\\\/wp-content\\\/uploads\\\/2021\\\/06\\\/June-11-scaled.jpg\",\"datePublished\":\"2021-06-11T04:00:00+00:00\",\"dateModified\":\"2025-05-18T18:24:09+00:00\",\"description\":\"Instagram, with more than a billion active users, continues to be an effective online marketing tool. 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