It seems that with every day that passes, we as a society move deeper and deeper into the<\/p>\n\n\n\n
digital world. It doesn\u2019t matter whether you are an individual influencer, part of an established<\/p>\n\n\n\n
corporation, or a small business; a strong digital presence is critical for any business to survive<\/p>\n\n\n\n
and thrive in today\u2019s age.<\/p>\n\n\n\n
With that being said, the rate at which we are moving into the digital world is matched by the<\/p>\n\n\n\n
rate at which technology is improving and evolving. We are seeing those businesses that do not<\/p>\n\n\n\n
adapt to the changing landscape being left behind. As a result, your investment decisions into<\/p>\n\n\n\n
Digital marketing strategies as a small business owner are incredibly important. The survival of<\/p>\n\n\n\n
your business could be the difference between a right and wrong decision.<\/p>\n\n\n\n
Below we will outline a number of digital marketing tips and suggestions for small businesses in<\/p>\n\n\n\n
an attempt to help you navigate the ever-changing technological environment so that you can<\/p>\n\n\n\n
make the best digital marketing decisions for your business.<\/p>\n\n\n\n
As of 2019, there were over 6 billion smartphone users worldwide, each of whom spent an <\/p>\n\n\n\n
average of 3 hours on their phones every day. Of these 6 billion users, 69% prefer to use their <\/p>\n\n\n\n
phone or tablet to search the web for a product review rather than inquire with a store employee. <\/p>\n\n\n\n
In other words, more specifically for small business owners. It\u2019s almost certain that your target <\/p>\n\n\n\n
market relies on their phone to learn about and purchase products and services like yours. <\/p>\n\n\n\n
If you haven\u2019t already done so, investing in optimizing your website for mobile devices in 2022 <\/p>\n\n\n\n
is crucial. Thankfully for business owners, there are a number of online services that can do the <\/p>\n\n\n\n
heavy lifting for you when it comes to mobile optimization. Websites like Squarespace, Shopify, <\/p>\n\n\n\n
and Wix provide templated, turn-key website designs for you to very simply select, edit if need be, <\/p>\n\n\n\n
and deploy. And if you\u2019re even too busy for that much work, like most small business owners, <\/p>\n\n\n\n
you can employ a marketing agency to do it for you at an affordable cost. No matter the route <\/p>\n\n\n\n
you decide to take, optimizing your website should be a foregone conclusion.<\/p>\n\n\n\n
Social media is one of the most important channels of today\u2019s digital marketing landscape, as<\/p>\n\n\n\n
it\u2019s relied on by 3\/4 consumers to guide their purchasing decisions.<\/p>\n\n\n\n
As a microcosm of digital marketing as a whole, social media is complicated and constantly<\/p>\n\n\n\n
evolving. Developing and executing a social media strategy can be an overwhelming<\/p>\n\n\n\n
endeavor for the uninitiated and inexperienced. This is why we suggest finding one social<\/p>\n\n\n\n
media channel that best suits your business and funneling all of your energy toward that<\/p>\n\n\n\n
channel. <\/p>\n\n\n\n
If you have a boutique bakery, maybe Instagram and its visual nature would be the best way to<\/p>\n\n\n\n
broadcast the uniqueness of your products. If you sell an online business coaching service,<\/p>\n\n\n\n
maybe LinkedIn would be the best way to speak to your professional market.<\/p>\n\n\n\n
Social media marketing is not about \u2018spraying and praying\u2019 – pushing your content upon as<\/p>\n\n\n\n
as many people as possible, regardless of the demographic, and hoping for an increase in sales, <\/p>\n\n\n\n
it is about hitting the right target market for your business.<\/p>\n\n\n\n
At its core, social media marketing is about connecting and interacting with the people that are<\/p>\n\n\n\n
most likely to purchase your product. It\u2019s about being focused and intentional about who you are<\/p>\n\n\n\n
speaking to and how you are speaking to them. Being deliberate by focusing on just one social<\/p>\n\n\n\n
media channel, at least at the beginning, is the best way to approach this problem.<\/p>\n\n\n\n
Like social media, content marketing is but one part of the digital marketing whole. However, <\/p>\n\n\n\n
with 47% of buyers claiming to view between three to five pieces of content before engaging <\/p>\n\n\n\n
with a sales rep, it\u2019s safe to say that content marketing plays a big part.<\/p>\n\n\n\n
One simple way to dip your toes into the world of content marketing is by starting a blog. This<\/p>\n\n\n\n
will provide you with a forum to drive potential customers to your website by showcasing<\/p>\n\n\n\n
expertise in your industry and providing useful information. If you develop good content which<\/p>\n\n\n\n
truly helps your readers, your blog articles will naturally rank high on search engines, and you<\/p>\n\n\n\n
will also be able to share it on your social media channels for further distribution.<\/p>\n\n\n\n
Content marketing can be a fun initiative if you have the time. You can position yourself as a<\/p>\n\n\n\n
leader in your space and provide valuable resources for your customers.<\/p>\n\n\n\n
Bottom Line: Digital marketing is a crucial investment for virtually any small business in 2022. <\/p>\n\n\n\n
These 3 tips should be a great launching point for you, if you are new to the digital world – <\/p>\n\n\n\n
they are low-hanging fruit for you to make an immediate impact on your marketing efforts.<\/p>\n\n\n\n