Tips To Optimize Website For Multiple Local Listing
March 29, 2020
Local SEO helps you to reach your target audience easily, and expand your reach as well. While this in itself is not very difficult, it may become tricky when you have multiple stores in different locations. Creating unique and engaging content for numerous locations can be a cumbersome task.
Here are a few tips that can help:
1. Check out your Competition
Understanding the market and doing some research on your competition is important for the effective implementation of SEO for several locations. Do a SWOT analysis of your company, and what makes you stand out from the competition, and how you can use your strengths to your advantage. Researching the competition helps in gaining market knowledge and deploying campaigns t improve local SEO – that your target audience can identify with.
2. Use One Domain
If you create multiple domains to cater to your various locations, your link building and content publishing efforts will impact only that domain on which you publish, or link to, as all the domains will be indexed individually. To rank well in the SERPs, it makes more sense to have one site; you can have separate pages for every location. You can also use subfolders or subdomains, and publish unique content for each location. This will enable you to target specific areas in your site geographic region wise, rather than managing several sites.
3. Publish Content Specific to Each Location
Creating optimized pages and content for every location is a great way to rank well for each of the locations you have your business in. This could be in the form of testimonials from local customers, products/services available at each location, photos or videos of your actual store, employee bios,and so on. Creating unique pages for every location enables the optimization of page titles, H1 tags, content, and other elements for each region you want to target. If you simply change the name of the city and state on every page, you’ll incur penalties for duplicate content – unique content will let you provide a more personalized experience for customers as well.
4. Google My Business Listings
If you want to show up on Google Maps for search in your region, all you need to so is claim your business on Google My Business. Make a business account, and share management of different locations with several users. You can either add more locations manually, or use bulk location management (10 or more locations) to manage different locations. This also helps in the streamlining of your entire business info; you can also make use of several other online directories.
5. Claim Local Business Directory Listings
Apart from Google, Bing and Yelp can also help you to improve local visibility. All you need to do is claim your business directory listings on these sites, and display important information like address, phone number, photos, and working hours. You can then link each local listing to the specific location pages on your site.
This is not a comprehensive list; however, these are the most important activities to improve local SEO for multiple sites.