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Five Reasons to Add TikTok to Your Online Marketing Tools

Now is the time to consider adding TikTok to your marketing toolkit as the social media platform is expected to top one billion users by the end of 2021. 

But how effective as TikTok ads, you ask? 

TikTok also wanted to know and more than 25,000 participants, from 20 different countries, were interviewed between September 2020 to January 2021. Their responses provided five insights into the effectiveness of TikTok ads. 

1. Ads on TikTok are ‘inspiring.’

The research shows that 72% of respondents found ads on TikTok ‘inspiring’, the highest across all social media platforms. 

While scrolling through the For You feed, TikTok users are open to new and inspirational videos from creators and brands.

TikTok reminds advertisers to not make ads, but to make TikToks instead. Ensure your content looks natural, is engaging, and displays a product in action. This will inspire users to purchase your product. 

2. Ads on TikTok are trend-setting.

People consider ads on TikTok to be 21% more trendsetting than ads on other platforms, and almost 7 out of 10 people agree with this statement.

With ad formats such as the Branded Hashtag Challenge, TikTok is making brands part of our culture. TikTokers can create trends based on branded sounds, actions, effects, or storylines, and share these trends beyond the TikTok community. 

This is part of the TikTok approach. By focusing on simplified engagement, users and brands can tap into the latest trends, which leads to positive branding and ultimately, more sales.  

3. Enjoyment and optimism is key.

TikTok users visit the platform to discover uplifting content, and this has a spillover impact for advertisers. 

Eight out of 10 research participants agreed that TikTok is enjoyable, and almost 7 out of 10 agreed that ads on the platform are enjoyable. 

Provide positive, helpful updates in your TikTok campaign. Ensure your content is relevant to the in-app audience, and stay away from hard-hitting, controversial subjects. 

4. TikTok ads grab attention.

According to the research, 67% of respondents agree that TikTok ads get their attention. This is 7% more than other social media platforms.

TikTok users are more likely to view content in a sound-on, lean-back approach, while the full-screen, immersive format grabs their attention and keeps it. 

TikTok ad placement options like TopView, the first video a user sees when opening the app, grabs users when they’re the most receptive and attentive. 

5. TikTok users view ads more favourably.

Users are 10% more receptive to ads on TikTok compared to ads on other social media platforms. Users also consider ads on TikTok to be more authentic. This is due, in part, to how you present your ads, but also to the immersive, engaging nature of TikTok. Its full-screen presentation increases the connection between your audience and your brand’s message. It also helps your brand become part of the TikTok culture. 

The five above reasons indicate why you should consider adding TikTok to your marketing strategy. Contact Webby360 today to discuss your online and social media marketing options. 

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