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There’s been a lot of buzz lately about the importance of building a mobile-friendly website but what does mobile-friendly really mean?  

What is a Mobile-Friendly Website? 

Glad you asked. A mobile-optimized site must meet the following criteria:

• Easy to read: users should be able to read your content without zooming in or out on the screen 
• Easy to use: users should be able to use your website quickly and efficiently
• Easy to access: users should be able to access content instantly, web pages should load quickly
• Easy to navigate: users should be able to easily navigate your website 

If you want to learn more about the difference between mobile-responsive and mobile-friendly web design, check out this blog. 

Now that you know what a mobile-optimized site is, you may be wondering if it’s worth all the hype.

We think so and here’s why. 

The Facts

According to Statistica, there is a growing trend of people using their mobile devices to surf the internet.

In fact, over half of the total web traffic worldwide comes from mobile internet traffic at approximately 55%. That’s a lot of mobile users!  

So if you’re not investing in building a mobile-friendly site, it’s evident that you are missing out on a lot of potential customers. 

Now that we know the facts, let’s discover the benefits of optimizing your website so it’s mobile-friendly. 

Benefits of Building a Mobile-Friendly Website

If you have a smartphone that can access the internet, you know how much easier it is to use than a laptop or desktop but what are the benefits of investing in a mobile-friendly site? Let’s find out. 

Improve Search Engine Optimization Results

Given mobile optimization provides people with a better user experience, Google and other search engines will reward mobile-friendly websites by ranking them higher in mobile search results.

This means more online traffic for your business. 

Moreover, due to the pleasant user experience, people may stay on your website for longer which reduces the bounce rate (BR), subsequently increasing your ranking on the search engine results page (SERP) and boosting online traffic.

Not quite sure what BR or SERP mean? Read through this quick cheat sheet for some of the most important digital marketing terms every small business owner should know.

Increase Conversions 

Whether you’re in the office, in your bed or in Mexico suntanning, mobile devices can be used by anyone, anywhere, at any time.

This means that there is great potential for sales with mobile users. As long as your website is mobile-optimized, potential customers can find the information they need and make purchasing decisions quickly and easily. 

Stay Ahead of the Competition 

The increasing trend of mobile users browsing the internet is a global one. Investing in mobile optimization is no longer a choice for businesses that want to remain competitive. 

If you choose not to optimize your website for mobile devices, you would be losing access to many users browsing the internet for your services, which will leave you in the dust. 

Save Time and Money 

Instead of creating two separate websites for PC, Mac, and smartphone users, an existing site is developed for all types of devices.

Consequently, you reduce the cost of managing separate websites for both desktop and laptop vs mobile users.

You also save time on web development as developers can focus on optimizing one site which then saves you even more money. 

Final Thoughts

To gain and retain more customers, it’s essential that you invest in developing a mobile-friendly website.

Not sure how to get started? 

As an expert custom web design and development company, our main objective at Webby360 is to deliver the best results for your business. 

Get in touch with Webby360 Marketing Solutions today for a free consultation on the various digital marketing services available to you depending on your budget.