Important Digital Marketing Terms Every Small Business Owner Should Know
Sometimes acronyms can make things easy. But if you don’t know what CPC, PPC, SEO, SEM, CTR, or ROI mean, digital marketing terms can get pretty confusing and overwhelming … fast. So here is a quick cheat sheet for some of the most important digital marketing terminology every small business owner should know. Return on Investment (ROI) ROI isn’t a digital marketing-specific acronym, but it's still a very relevant term. ROI means how much money you get back from your spending on your digital marketing campaigns. Business to Business (B2B) & Business to Consumer (B2C) B2B means that a business is selling to other businesses, like Webby360. In
First-Party Cookies, What Are They?
First-party cookies are electronic cookies that enable a firm or organization owning a website to gather analytics data. To accept or not to accept? That is often the question. We have all gotten used to that little pop-up that happens every time we visit a website asking us if we accept the application of this technological tool with the cute name, “cookies”. Why is it an important tool for every company to include in their online offerings, what does this actually mean for your business and what happens if the end user chooses ‘OK’ or declines? These days many users simply click accept without reading, but