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October 2022

If you want your website to be viewed and experienced the same way on every device, it’s important to understand the difference between mobile-responsive and mobile-friendly web design. While the terms ‘mobile-responsive’ and ‘mobile-friendly’ websites are often (mistakenly) used interchangeably, they are actually different. While both refer to interacting with a website on a mobile device, the key difference is how users see vs experience the information on your website. The first step before moving forward is to make sure you have a functional website to promote your business on. If you need a new or improved website, you may want to consider reading

Sometimes acronyms can make things easy. But if you don’t know what CPC, PPC, SEO, SEM, CTR, or ROI mean, digital marketing terms can get pretty confusing and overwhelming … fast.  So here is a quick cheat sheet for some of the most important digital marketing terminology every small business owner should know. Return on Investment (ROI) ROI isn’t a digital marketing-specific acronym, but it's still a very relevant term. ROI means how much money you get back from your spending on your digital marketing campaigns.  Business to Business (B2B) & Business to Consumer (B2C) B2B means that a business is selling to other businesses, like Webby360. In