Landing Page Optimization Explained Including Free Checklist
Landing page optimization or LPO is not an easy task. That’s why we’re sharing our top tips to help you generate more leads and convert your prospects into customers. What is Landing Page Optimization (LPO)? Landing Page Optimization is the continuous process of improving a landing page’s conversion rate by conducting A/B testing. It requires you to use customer feedback, best practices, research, and trial and error.The process of improving website conversion rates begins when you design your landing page and continues after the page is live.As a web design and development agency, we recommend reviewing and optimizing your landing page on a regular basis.Not sure
Social Media Marketing Services for Small Businesses 101
Social media marketing services for small businesses can increase your online presence while saving you a ton of time and money.As a small business, it’s important to choose a social media agency that makes smart and strategic decisions.Understanding your limitations without compromising the quality of your overall strategy is pivotal.Before jumping into the benefits of social media boosting services, let’s review what social media marketing entails. What Exactly Is Social Media Marketing? Social media marketing (SMM) is a type of internet marketing that uses various social media platforms, such as Facebook, Twitter, LinkedIn, and Pinterest to build brand awareness, grab customers’ attention, and connect companies
How to Choose a Website Development Company
People all over the world are becoming more and more reliant on technology to make buying decisions. So, perhaps it's time to consider hiring a professional, reliable, and awesome website development company that can clearly highlight the goods and services you offer, differentiate yourself, gain new customers, improve your brand’s online presence, and increase those sales. What Services Do Web Development Companies Provide? Think about a time when you were doing some online research. At some point, you've come across a very professional, simple and visually appealing website that was easy to use. Without even realizing it, you probably considered that brand pretty credible and trustworthy.
7 Benefits of Working with a Social Media Marketing Agency
Do you need help building an online presence for your small business? If so, it may be time to consider working with a social media marketing agency to increase your reach, engage with potential customers and promote your services. Before diving into the advantages of social media marketing services, it’s important to understand what it is and why it’s important, so let’s find out. What Is Social Media Marketing (SMM)? Social media marketing is a type of internet marketing that uses various social media sites, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest to build brand awareness, gain customer attention, and connect companies with a targeted group
Exploring Digital Marketing and Its Impact on Small Businesses
Understanding how to adapt to changing times can be difficult and overwhelming. That’s why Webby360 Marketing Solutions created this article to help you explore the benefits of digital marketing and its impact on small businesses like yours. Digital Marketing in Today’s Climate In today’s digital world, it’s becoming increasingly difficult for small businesses to connect with others. Without a solid digital marketing strategy, it’s impossible to reach potential customers and ultimately grow your business. Whether you’re focusing on trade shows and exhibitions to network and build customer relations, or you’re relying on word-of-mouth referrals, chances are your business is suffering a loss. To overcome this, you must be flexible
What Is The Starting Point in Creating a Marketing Mix?
If you’ve ever found yourself asking, “What is the starting point in creating a marketing mix?”, you’re on the right track. Webby360 is a digital marketing solutions provider that will guide you through the most important questions to ask yourself to get your digital marketing strategy off the ground. What are the 7 Ps of marketing? Product, Price, Place, Promotion, People, Process, and Physical Evidence are often referred to as the 7 Ps of marketing or the marketing mix. Essentially, the 7 Ps are marketing activities that companies use to meet customers’ existing needs, as well as evolve with their changing needs to consistently provide excellent customer
9 Advantages of Digital Marketing vs Traditional Marketing
If you’re working for a small company, understanding how digital marketing vs traditional marketing can connect you with potential customers and promote your goods or services is one of the most efficient and effective ways to scale your business. So let’s not waste any time. Here are the top 9 advantages of digital vs traditional marketing for your small business: 1. Your Ideal Customers Are Already Online If you're not using digital marketing to promote your business online, you're missing out on a huge opportunity to reach your target audience. Your ideal customers are probably using the internet to research products, compare prices, and make buying decisions at
5 Pro Email Marketing Tips From an Email Marketing Agency
Interested in creating an email marketing strategy but not sure where to start? Webby360 is an experienced email marketing agency here to provide you with 5 pro email marketing tips to help your business grow! Email marketing can be a reliable tool to bring in new business, maintain a loyal customer base and track important data. These days, with advanced software, you can even create a ‘set it and forget it’ email automation process through a drip campaign.This means you can spend less time and effort on tedious tasks while staying ahead of the game and improving your email marketing strategy! Speaking of less work,
The Difference Between Mobile-Responsive and Mobile-Friendly Web Design
If you want your website to be viewed and experienced the same way on every device, it’s important to understand the difference between mobile-responsive and mobile-friendly web design. While the terms ‘mobile-responsive’ and ‘mobile-friendly’ websites are often (mistakenly) used interchangeably, they are actually different. While both refer to interacting with a website on a mobile device, the key difference is how users see vs experience the information on your website. The first step before moving forward is to make sure you have a functional website to promote your business on. If you need a new or improved website, you may want to consider reading
Important Digital Marketing Terms Every Small Business Owner Should Know
Sometimes acronyms can make things easy. But if you don’t know what CPC, PPC, SEO, SEM, CTR, or ROI mean, digital marketing terms can get pretty confusing and overwhelming … fast. So here is a quick cheat sheet for some of the most important digital marketing terminology every small business owner should know. Return on Investment (ROI) ROI isn’t a digital marketing-specific acronym, but it's still a very relevant term. ROI means how much money you get back from your spending on your digital marketing campaigns. Business to Business (B2B) & Business to Consumer (B2C) B2B means that a business is selling to other businesses, like Webby360. In