The Difference Between Mobile-Responsive and Mobile-Friendly Web Design
If you want your website to be viewed and experienced the same way on every device, it’s important to understand the difference between mobile-responsive and mobile-friendly web design. While the terms ‘mobile-responsive’ and ‘mobile-friendly’ websites are often (mistakenly) used interchangeably, they are actually different. While both refer to interacting with a website on a mobile device, the key difference is how users see vs experience the information on your website. The first step before moving forward is to make sure you have a functional website to promote your business on. If you need a new or improved website, you may want to consider reading
Important Digital Marketing Terms Every Small Business Owner Should Know
Sometimes acronyms can make things easy. But if you don’t know what CPC, PPC, SEO, SEM, CTR, or ROI mean, digital marketing terms can get pretty confusing and overwhelming … fast. So here is a quick cheat sheet for some of the most important digital marketing terminology every small business owner should know. Return on Investment (ROI) ROI isn’t a digital marketing-specific acronym, but it's still a very relevant term. ROI means how much money you get back from your spending on your digital marketing campaigns. Business to Business (B2B) & Business to Consumer (B2C) B2B means that a business is selling to other businesses, like Webby360. In
So You Need to Build a New Website…Now What?
Having an online presence whether it be through social media, building a new website or both, is no longer a choice in today’s world. If you want to be competitive, grow your brand, and most importantly get people to notice and buy your product or service, you need to be accessible and seen online. Well, what's the best way to do that? Perhaps it's time to consider using an internet marketing company like Webby360. A good digital marketing team will maintain your systems, update your website content, use SEO best practices, and work with you to achieve your overall objectives. Should I Build
OMNICHANNEL MARKETING: An Overview
Omnichannel marketing describes a strategy for the integration and cooperation of the various channels organizations use in order to interact with consumers and create a seamless customer experience. It is aimed at reinforcing the satisfaction of consumers with a brand, creating a constancy in the relationship, and making the customer's experience a fulfilling one, whether the mediums are physical or digital. Nowadays, companies and businesses, such as healthcare, retail, finance, and technology, are all taking advantage of omnichannel techniques, to optimize the consumer experience. The goal of an omnichannel marketing strategy is to create a convenient, seamless user experience for consumers that offers many opportunities
First-Party Cookies, What Are They?
First-party cookies are electronic cookies that enable a firm or organization owning a website to gather analytics data. To accept or not to accept? That is often the question. We have all gotten used to that little pop-up that happens every time we visit a website asking us if we accept the application of this technological tool with the cute name, “cookies”. Why is it an important tool for every company to include in their online offerings, what does this actually mean for your business and what happens if the end user chooses ‘OK’ or declines? These days many users simply click accept without reading, but
Essential Elements of Digital Branding
For a long time, branding has been a critical component for businesses. When carried out effectively, it tells the world, potential customers, and future shareholders that the brand is trustworthy and reliable. Branding gives whatever products you sell or services offered an identity ingrained in the minds of customers and visitors. It also represents the worth attached to whatever value a company provides. Even when competitors offer close substitutes, your brand will be easily distinguishable from the rest. With the introduction of digitalization, branding has moved from the traditional word-of-mouth method to social media platforms, websites, and more to establish long-term relationships between companies
Facebook Metaverse: How Does It Affect Small Businesses
On October 28, 2021, Facebook launched its new company brand, Meta, at its headquarters in Menlo Park, California. Following this announcement is to the effect that Facebook is to be rebranded. The goal is to create a virtual reality world where people can interact in 3D spaces, and it is called a Metaverse.And in fitting, it was announced at the Facebook Connect virtual reality conference. Zuckerberg champions this as the step to the future. People are naturally anxious about changes, mainly social and economic changes. With such mega technological change on the way (estimated to be launched in 2022), small businesses are worried.
Digital Marketing Agency
In a world gone digital in nearly all facets of modern life, a digital marketing agency is important to help your business navigate the online world. Digital agencies can do wonders for your business. They can take your brand to the next level, connecting you with your customers. With a digital marketing agency, you can establish your online presence and explore the opportunities available. Before choosing a digital marketing agency, you need to consider the needs of your business. For example, which type of digital marketing agency do you think your business needs? How efficient are they? Are they reputable? Here are some things you
3 Digital Marketing Strategies to Include in your 2022 Business Plan
January is here, the perfect month to get creative and plan calmly for the next few months. We all know planning is key when we talk about business. Planning allows us to set our goals for the company and determine all the tools and actions that we can take to accomplish our goals, but most of all, we can choose our company’s destiny. It’s like creating a roadmap that will take us to the next destination
4 Tips to Improve Your Social Media Presence as a Small Business
Social media is common in the lives of so many people, and it has such a high degree of importance for smaller businesses. The use of social media can help with brand awareness, customer engagement, and lead generation. Utilizing social media platforms is essential for business success