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Search Engine Result Pages(SERPs) are the web pages that show the results of what people search on the search engines such as Google or Bing. The user will use specific terms, phrases or keywords to get the answers to their query on the search engine results page.

No two SERPs are the same although they can be identical. The search engine result page is affected by many factors including the location and browsing history, which is why the search engine results page appears different. Google, Bing and many other search engines frequently change their algorithms which changes the search engine results page.

Organic Results

SERPs can display two types of results, organic and paid. Those web pages that appear according to the search engine algorithms are the organic results. The SEO professionals try very hard on optimising the content to make their web pages rank number one in organic results.

Paid Results

Paid results are simply the opposite of the organic results and show up on the search engine results page because advertisers would pay for that. Initially, these paid ads mainly were text-based ads with minimal texts but now it has taken different other forms too. The map and business listing are exceptions to paid results because depend on the user’s location.

Search Engine Optimisation (SEO) enhances online visibility and eventually will lead your product to list as number one or in the top five of a search engine results page. Pay-per-click marketing is also another method used to get a business to rank higher in a search engine. Paid and unpaid strategies have a lot of possibilities and technology is helping to improve both to optimize content. A good team and the right strategy will get your team ahead.

Contact Webby360 for more information on SERPs!