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Anyone, from a big business to a small start-up, can benefit from digital marketing. It is a great way to create brand awareness, impact customers’ decisions, and drive customers to your company.

Content writing involves research, planning, writing, editing and a strategy on where to publish to obtain an objective. It can be a blog post, video, landing page and more. Good content holds a reader and converts them to keep reading

Google's Knowledge Graph is a knowledge base where Google keeps all the information and when a search query is entered the information comes from here. This is how Google’s connected information works to bring you relevant results.

A URL slug is the part of the URL which explains what type of content is in that page and will be in easy to understand form. Follow these steps to understand how to make your URL’s SEO friendly.

Site links are the links to the other pages that appear below some Google search results. These are meant to navigate the user to relevant information quickly. Sitelinks became official in 2006 after coming into existence in 2005.

Semantic search is defined as a data searching technique where a search query will find keywords but also the intent and meaning of the words used by the person searching. This is a more meaningful way to search to understand the search phrase

Search Engine Result Pages(SERPs) are the web pages that show the results of what people search on the search engines such as Google or Bing. The user will use specific terms, phrases or keywords to get the answers to their query

In 2001 Google began accepting PDFs and is widely used now in different industries. Since then PDFs have been consistently used on most devices, but are not great for SEO. The drawbacks are that PDFs are not mobile-friendly