August 2020

Content writing involves research, planning, writing, editing and a strategy on where to publish to obtain an objective. It can be a blog post, video, landing page and more. Good content holds a reader and converts them to keep reading

Google's Knowledge Graph is a knowledge base where Google keeps all the information and when a search query is entered the information comes from here. This is how Google’s connected information works to bring you relevant results.

A URL slug is the part of the URL which explains what type of content is in that page and will be in easy to understand form. Follow these steps to understand how to make your URL’s SEO friendly.

Site links are the links to the other pages that appear below some Google search results. These are meant to navigate the user to relevant information quickly. Sitelinks became official in 2006 after coming into existence in 2005.

Semantic search is defined as a data searching technique where a search query will find keywords but also the intent and meaning of the words used by the person searching. This is a more meaningful way to search to understand the search phrase

Search Engine Result Pages(SERPs) are the web pages that show the results of what people search on the search engines such as Google or Bing. The user will use specific terms, phrases or keywords to get the answers to their query

In 2001 Google began accepting PDFs and is widely used now in different industries. Since then PDFs have been consistently used on most devices, but are not great for SEO. The drawbacks are that PDFs are not mobile-friendly

A good SEO strategy will require a lot of elements. Chrome extensions are those elements that make sure your strategy is going to work effectively. In this article, we are going to introduce the tools which are tried and tested to have worked with SEO

Featured snippets are the chosen search results that appear at the top when a user types in what they are searching. The snippet is the most accurate answer and for a business getting inside that snippet means maximum visibility.

A regular snippet of every search result will contain a title, a URL and a description. Rich snippets in search results include information from structured data on the page. Rich snippets are limited to certain types of pages