Important Digital Marketing Terms Every Small Business Owner Should Know
Sometimes acronyms can make things easy. But if you don’t know what CPC, PPC, SEO, SEM, CTR, or ROI mean, digital marketing terms can get pretty confusing and overwhelming … fast. So here is a quick cheat sheet for some of the most important digital marketing terminology every small business owner should know. Return on Investment (ROI) ROI isn’t a digital marketing-specific acronym, but it's still a very relevant term. ROI means how much money you get back from your spending on your digital marketing campaigns. Business to Business (B2B) & Business to Consumer (B2C) B2B means that a business is selling to other businesses, like Webby360. In
Essential Elements of Digital Branding
For a long time, branding has been a critical component for businesses. When carried out effectively, it tells the world, potential customers, and future shareholders that the brand is trustworthy and reliable. Branding gives whatever products you sell or services offered an identity ingrained in the minds of customers and visitors. It also represents the worth attached to whatever value a company provides. Even when competitors offer close substitutes, your brand will be easily distinguishable from the rest. With the introduction of digitalization, branding has moved from the traditional word-of-mouth method to social media platforms, websites, and more to establish long-term relationships between companies
5 Powerful Ways to Generate Leads and Double Your Sales
Getting new clients and also producing leads is a crucial aspect of any business. While client referrals are excellent methods to develop even more work, there are several other methods that you can incorporate that will lead to even more leads. Here are five powerful techniques that can create even more leads and increase your sales
9 Ways Digital Marketing Can Help Small Businesses Grow
Digital marketing and advertising can help any business, regardless of size. Whether you are a multinational company or a tiny home-based enterprise just getting started, the advantages of digital marketing are for every person
Create a Social Media Plan in 10 Steps, continued
Social media marketing has the potential to grow traffic, generate leads and drive sales. There are 4 billion social media users worldwide
Create a Social Media Plan in 10 Steps, continued
In this week’s blog, we continue our 10 Steps to Creating a Social Media Plan. Social media marketing is a great way to grow traffic, generate leads and drive sales
Create a Social Media Plan in 10 Steps
Let’s get back to basics. Over the next few blogs, we share ten steps to create your social media plan. For those of you with an established plan, use these tips to review and refine it
8 Tips to Create Effective Instagram Stories and Stories Ads, Part 2
Instagram Stories and Stories Ads are a great way to increase your social media reach. This week we share four more tips to create Stories with impact
8 Tips to Create Effective Instagram Stories and Stories Ads
More than a billion people use Stories across Facebook Stories, Instagram Stories and WhatsApp Status every day. Fifty-six percent of people use Stories on three or more platforms at least once a week
4 Simple Tips Improve your Instagram Presence
Instagram, with more than a billion active users, continues to be an effective online marketing tool. Younger audiences might be moving to TikTop clips, but Instagram Stories adds more than 500 million active users every day